10 McDonald’s Menu Fails
5. The McDLT aka McDonald’s Lettuce and Tomato
The main idea of this burger was that they wanted to present consumers with a way to keep the hot ingredients hot and the cold ingredients cold. It was packaged in a two-pocket polystyrene container and one side had the hot burger & bottom bun while the cold side had pickles, lettuce, cheese, tomatoes, sauces & the top bun. Eaters then had to combine both halves before eating their burger. It was discontinued due to concerns about the containers’ environmental impact. Personally, I’d also be considered about the ease of eating while driving. Seems messy!
4. McDonald’s Arch Deluxe
The Arch Deluxe had a quarter pound beef burger nested on top of fancy sweet ketchup, topped with cheese, onions, lettuce, peppered bacon, and a secret sauce made with mustard and mayonnaise. This hamburger was marketed towards adults. Its advertisements featured the chef who created it and white men in business suits doing sophisticated things like riding elevators. It was unsuccessful. About one hundred million USD was spent on the marketing campaign, which makes this one of the most expensive flops of all time.
Too expensive for McDonald’s and leaving people still feeling hungry after they had eaten this sandwich, the McLobster still returns to some Canadian locations when Fish prices drop during the summer. It’s basically some lobster on boring lettuce, with a weird special sauce on top. But really, lobster from McDonald’s? Why not also serve a filet mignon with that while you’re at it?
2. The Hulaburger
This bizarre sandwich was targeted at Catholics who don’t eat meat on Friday during lent. Grilled pineapple was used to replace the typical meat patty and was topped with cheese. It was tested alongside the Filet-O-Fish, which ultimately went on to wide market distribution, while the Hulaburger was scrapped.
Two incarnations of this burger have appeared since its debut. The McAfrika was introduced in 2002 in Norway, which was when Southern Africa was experiencing a famine. Criticism of the campaign went wild and they ended up putting donation boxes for hunger charities in restaurants where it was served. It was served on pita bread. The second incarnation was served on a bun. It was introduced in 2008 as part of Olympics-related promotions, but it was criticized heavily and flopped again.